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Eco Score 3.8/10

Some eco benefits

Personal Care

Colgate

Colgate Total Toothpaste

★★★★★ 4.6 / 5

Colgate Total is one of the best-selling toothpastes in the US, with strong cavity- and gum-protection data behind it. It contains sodium lauryl sulfate (SLS) as a foaming agent, and some Colgate Total variants list plastic-derived polymer ingredients (like PVM/MA copolymer) common across most mainstream toothpaste brands, not just this one.

$4.29 per tube (3.3-5.1oz varies)

Pros

  • Strong, well-documented cavity and gum-health performance
  • Inexpensive and available at every US store
  • No adjustment period — familiar foaming toothpaste texture

Cons

  • Contains sodium lauryl sulfate (SLS), a foaming agent that can irritate sensitive mouths
  • Some variants include plastic-derived polymer ingredients — common industry-wide, not unique to Colgate
  • Standard toothpaste tube is a multi-layer plastic laminate that most curbside programs don't accept
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